Tuesday, 4 December 2012

Visiting Lecturer - Tony Cobley

Here are my notes from when the south-west based photographer, Tony Cobley came into our department to give us a talk!


- Started his business alongside his BA (hons) in photography and it really took off, though working with the long hours of education and work was tiring.

- Try to get experience while at the college by helping students from other departments with their own work.

- When it comes to interior photography, remember to throw loads and loads of light into the space and style the room.

- Sometimes estate agents will commission photographers to photograph expensive houses.

- ALWAYS LISTEN TO WHAT THE CLIENT WANTS!

- When shooting somebody's portrait and their pose requires them to look away from the camera, get them to interact with another person or else their face will look very blank!

- Always research the genre of work you are doing. For example, photos for wellbeing businesses particularly like high-key photos with a shallow depth of field.

- If you're aiming to work down here in Devon and Cornwall then you will need lots of genre specialisms to keep working, otherwise you will literally run out of clients!

- As well as being a photographer, you will have to do full-time marketing for yourself too!

- What you charge for your time is what your clients will pay for it. As a student he started with about £15/hour, but as he's progressed he pushed the price up to about £45/hour. You need to gradually increase your prices as your skills improve, but you will earn more in London!

- Clients love to see previews of the photos during the shoot, so research how to shoot tethered!

- Don't make the mistake of exposing yourself to clients to soon!

- First impressions are vital!

- His favourite lens is the Canon 70-200mm f2.8.

- Once you have graduated, stop doing free favours! You will wear yourself back and will get barely anything back in return, however charity work is a very good area to get involved with!

- He is free to help with work experiences!!

- Take every opportunity to shoot black & white film when travelling, sometimes your best shots happen when you least expect it.

- Allow your website to show all genres of your best work, don't limit yourself! Include personal work to show that you truly enjoy your job so much that you do it all the time.


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